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August 12, 2009
Brain Conditioning
The food industry focuses on several factors to influence irresistability, including calories, flavor and ease of eating. Food scientists create “hyperpalatable” foods and the food industry markets “fun foods.” One way marketers make food fun is by adding dips or sauces, such as Dippables products.
Foods such as milkshakes and candy bars stimulate the appetite and prompt us to eat more even after we’re full. These foods layer sugar, fat, and salt in optimal amounts in a way that conditions our brains to eat more and more.
Instead of satisfying our hunger, we are setting ourselves up to crave them again. By creating hyperpalatable foods that are entertaining, widely available and socially acceptable, the food industry contributes to this vicious cycle. Millions of Americans report loss of control in the face of food, lack of feeling satisfied, and a preoccupation with these foods.
Posted by Lisa at August 12, 2009 7:17 PM
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Comments
I suppose a little self discipline could go a long way in trying to avoid over indulgence in these unnecessary hyperpalatable food.
Posted by: Steve at August 22, 2009 3:39 AM