April 3, 2008
Au Bon Pain is Now Petite
It's like the antisupersize. Au Bon Pain, the Boston bakery chain, is serving up the latest in meal control: Portions, a line of 14 dishes all 200 calories and under.
The small plates can be mixed and matched and the concoctions include everything from hummus and cucumbers to Thai peanut chicken to Brie, fruit, and crackers.
The portions concept addresses a growing consumer demand for smaller, lower calorie meals, the company says. And it follows Quizno's introduction in January of 200 calorie flatbreads known as Sammies.
Au Bon Pain says it is expecting big things from its small meals. At Au Bon Pain's International Place location, 120 Portions were recently sold during the first day of the Portion's launch, far exceeding sales target of 250 servings per cafe per week.
The Portions line has been in tests throughout Greater Boston since the fall, and the concept will be rolled out to all of the chain's 182 stores nationwide this month.
Posted by Lisa at April 3, 2008 7:37 AM
To send a trackback, use this url. If you know anything about this subject, please post a comment.