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April 18, 2006
McDonalds Makes a Move?
McDonald’s Corp. will promote its healthier menu choices to counter negative publicity expected from a new book co-written by the author of ''Fast Food Nation,'' Chief Executive Jim Skinner said Monday.
The approach signifies a marked departure from the way the world's largest fast-food chain remained mostly quiet after being skewered in both Eric Schlosser's ''Fast Food Nation'' in 2001 and filmmaker Morgan Spurlock's 2004 documentary, ''Super Size Me.''
This time, the company is trying to get its side told even before publicity hits for both ''Chew On This,'' which was co-written by Schlosser with Charles Wilson and targets 11- to 15-year-olds, and a film version of ''Fast Food Nation'' that is due out later this year featuring Patricia Arquette and Ethan Hawke.
Posted by Lisa at April 18, 2006 12:51 PM
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