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December 16, 2005

Diners Use the Internet More

While customers want restaurants to be their home away from home, they still want the food to be much better than what they cook at home. Two of every three people said their favorite restaurant food has flavors that "can't easily be duplicated in their home kitchens," the report said.

But that doesn't necessarily mean diners want butter-drenched, super-sized entrees. Seventy-two percent of people say they are trying to eat more healthfully at restaurants than they were two years ago, and more than half of all restaurants say orders for salads and bottled water are up from two years ago, according to the report.

Diners also are using the Internet more to peruse menus and place orders, so restaurants would be wise to have a Web site and update it frequently, the report said. About 35 percent of people go online for information on a restaurant they haven't eaten at before, up from only 9 percent in 1999. Seven in 10 restaurants have a Web site, but half of those update their sites monthly or less, the report found.

The report predicts that restaurant sales will reach a record $511 billion next year, with the industry employing 12.5 million people.

Posted by Lisa at December 16, 2005 09:06 AM

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